01
Porter’s Five Forces Analysis
Examines competitors, new entrants, substitutes, suppliers and buyers in an industry.
Strategic benefit: Clarifies competitive intensity, profit pressure and the forces shaping long-term market attractiveness.
44 DECISION-SUPPORT FRAMEWORKS
Turn public information into a clearer strategic view.
Each engagement is tailored to the selected industry, company and business question. The frameworks below can be requested individually or combined into a focused analysis.
20 tools
Industry Analysis Tools
Evaluate market structure, opportunity, risk, technology and geographic potential.
02
PESTLE Analysis
Reviews political, economic, social, technological, legal and environmental factors.
Strategic benefit: Highlights external changes, risks and opportunities that can affect strategic decisions.
03
Competitive Landscape Analysis
Maps major companies, their positioning, offerings, geographic reach and strengths.
Strategic benefit: Builds a clear view of the key players and how they compete.
04
Strategic Group Mapping
Groups companies with similar strategies, pricing, customer focus or business models.
Strategic benefit: Reveals premium, low-cost, specialist and global clusters within an industry.
05
Market Attractiveness Analysis
Assesses market growth, demand, competition, profitability and barriers.
Strategic benefit: Supports comparison and prioritisation of markets or segments.
06
Country Attractiveness Analysis
Evaluates country potential using demand, economics, competition, regulation and the business environment.
Strategic benefit: Supports market-entry and geographic expansion decisions.
07
Country Comparison Matrix
Compares countries using a consistent set of strategic criteria.
Strategic benefit: Makes geographic opportunities and trade-offs easier to evaluate side by side.
08
Market Trend Analysis
Identifies current and emerging changes in technology, customer behaviour, regulation, products and business models.
Strategic benefit: Helps teams anticipate how a market may evolve.
09
Growth Drivers & Market Restraints Analysis
Examines the factors supporting or slowing market growth.
Strategic benefit: Explains the forces behind changing demand and market momentum.
10
Entry Barrier Analysis
Assesses regulation, capital, technology, brand, patents, distribution and scale requirements.
Strategic benefit: Shows how difficult it may be for a new entrant to compete.
11
Industry White-Space Analysis
Finds underserved opportunities by customer, geography, service, product, price or technology.
Strategic benefit: Identifies areas where unmet demand may support new growth.
12
Industry Competitive Positioning Map
Plots competitors across two relevant factors, such as price and quality.
Strategic benefit: Reveals clusters, gaps and possible differentiation opportunities.
13
Technology Landscape Analysis
Maps technologies, solutions, vendors and industry use cases.
Strategic benefit: Shows important technologies, providers and investment areas.
14
Technology Adoption Analysis
Reviews adoption of technologies such as AI, automation, cloud and analytics.
Strategic benefit: Identifies adoption trends, leaders, use cases and potential future demand.
15
Industry Risk Assessment Matrix
Ranks regulatory, competitive, economic, technology and geopolitical risks by likelihood and impact.
Strategic benefit: Creates a practical view of the risks requiring monitoring or mitigation.
16
Industry Opportunity vs Risk Matrix
Compares strategic opportunities with the risks attached to each one.
Strategic benefit: Helps prioritise opportunities with an attractive, manageable risk profile.
17
Blue Ocean / Strategy Canvas Analysis
Compares competitors across the factors on which an industry competes.
Strategic benefit: Supports differentiation and the search for new market space.
18
Industry Gap Analysis
Identifies gaps between current market offerings and customer or market needs.
Strategic benefit: Highlights missing products, services, capabilities or customer coverage.
19
Industry Ecosystem Mapping
Maps companies, suppliers, vendors, distributors and partners across an industry.
Strategic benefit: Explains how the market works and how organisations relate to one another.
20
Industry Scenario Analysis
Develops growth, base and downside views of possible industry futures.
Strategic benefit: Tests how technology, regulation, demand and economic changes could affect the market.
24 tools
Company Analysis Tools
Assess competitive position, business model, customers, growth options, technology and risk.
01
SWOT Analysis
Examines a company’s strengths, weaknesses, opportunities and threats.
Strategic benefit: Provides a concise view of internal capabilities and external strategic factors.
02
Competitive Benchmarking
Compares a company with competitors across products, pricing, geography, customer experience, technology, services or performance measures.
Strategic benefit: Shows relative strengths, weaknesses and performance gaps.
03
Competitor Comparison Matrix
Creates a side-by-side comparison of companies using consistent criteria.
Strategic benefit: Makes differences in revenue, products, pricing, locations, customers, technology and capabilities easy to review.
04
Competitive Positioning Map
Plots a company and its competitors across two strategically relevant factors.
Strategic benefit: Shows market position, close competitors and open positioning space.
05
Business Model Canvas
Maps customers, value proposition, channels, partners, activities, resources, revenue and costs.
Strategic benefit: Explains how a company creates value, serves customers and makes money.
06
Business Model Analysis
Reviews what a company offers, who pays, how customers are reached, revenue sources and differentiation.
Strategic benefit: Clarifies how the business operates and generates revenue.
07
Ansoff Growth Matrix
Evaluates market penetration, market development, product development and diversification.
Strategic benefit: Structures the company’s possible routes to growth.
08
BCG Growth-Share Matrix
Classifies products or business units as Stars, Cash Cows, Question Marks or Dogs.
Strategic benefit: Supports portfolio investment and resource-allocation decisions.
09
Product / Service Portfolio Analysis
Reviews the company’s major products and services by category, customer, strength and gap.
Strategic benefit: Creates a structured view of portfolio coverage and priorities.
10
Product Comparison Analysis
Compares company and competitor products on features, specifications, pricing, integrations, positioning and benefits.
Strategic benefit: Shows product-level differentiation and competitive gaps.
11
Pricing Benchmarking
Compares publicly available pricing with relevant competitors.
Strategic benefit: Shows whether an offer is positioned at a premium, mid-market or lower-price level and where pricing gaps exist.
12
Strategy Canvas / Blue Ocean Analysis
Compares a company’s offering with competitors across important buying factors.
Strategic benefit: Identifies differentiation opportunities and potential new market space.
13
Company White-Space Analysis
Finds unserved opportunities across products, geographies, customers, technologies, channels and services.
Strategic benefit: Highlights practical areas for expansion or innovation.
14
Growth Opportunity Analysis
Combines competitor, trend, product, customer and geographic evidence to identify growth options.
Strategic benefit: Prioritises the company’s most promising paths to growth.
15
Go-to-Market Analysis
Reviews how a company sells and reaches customers through direct, online, retail, distributor, marketplace or partner channels.
Strategic benefit: Identifies channel strengths, gaps and routes to market.
16
Channel / Distribution Analysis
Maps the routes through which products or services reach customers.
Strategic benefit: Clarifies channel coverage, distributor roles, marketplace use and distribution gaps.
17
Partner / Ecosystem Mapping
Maps technology, distribution, supplier and strategic partners.
Strategic benefit: Reveals partnership opportunities, dependencies and ecosystem influence.
18
Outsourcing Partner Analysis
Identifies external providers supporting customer service, IT, back office, logistics, data or finance operations.
Strategic benefit: Shows operating dependencies and potential outsourcing opportunities.
19
Customer Segmentation Analysis
Organises customer groups by enterprise size, consumer profile, geography, use case or other relevant criteria.
Strategic benefit: Clarifies the company’s main customer types and priority segments.
20
Buyer Persona Analysis
Profiles decision-makers, responsibilities, priorities, pain points and purchase motivations.
Strategic benefit: Supports more focused product, sales and marketing decisions.
21
Company Technology Adoption Analysis
Assesses technology adoption using public evidence such as job posts, partnerships, announcements, case studies and vendor references.
Strategic benefit: Shows likely technology priorities, investments and maturity.
22
Company Risk Assessment Matrix
Ranks competitive, regulatory, financial, technology, geographic and market risks.
Strategic benefit: Prioritises the risks that may require monitoring or mitigation.
23
Company Opportunity vs Risk Matrix
Compares company-specific strategic opportunities with their associated risks.
Strategic benefit: Supports balanced opportunity selection and resource allocation.
24
Company Strategic Opportunity Map
Combines product gaps, new customers, geography, technology and partnerships into one management view.
Strategic benefit: Creates a practical roadmap of strategic growth opportunities.